Resume

Work
Experience

Jun 2024 - May 2025

Graphic Designer

Leveraged audience insights and digital design trends to develop integrated marketing assets for IMAP events across web and social channels, strengthening brand storytelling and cross-platform consistency.
Generated 3× growth in LinkedIn engagement and increased on-page engagement by 4% by translating creative insights into video-enhanced webpage experiences.

Jan 2024 – May 2024

Project Manager – Client: Boston Interiors

Facilitated collaboration across 3 cross-functional teams and 10+ stakeholders to deliver integrated client campaigns on time and within budget.
Built strong stakeholder relationships through recurring alignment meetings, resolving emerging challenges and ensuring 100% on-time delivery across concurrent projects.
Produced weekly progress reports for internal and external stakeholders, summarizing milestones, risks, and next steps to enable faster decision-making and smoother execution.

Jan 2023 –

Jun 2023

Integrated Marketing Co-op

Developed a multi-channel campaign dashboard to centralize performance tracking, streamline reporting workflows, and free up 3+ hours of weekly team bandwidth, enabling faster, data-driven campaign optimization.
Coordinated integrated campaign launches across 10+ cross-functional teams by partnering with channel owners and developing a centralized creative deck, ensuring brand consistency and executional alignment.
Planned social media content for the Wayfair X Kelly Clarkson collaboration on Kelly-owned channels (Instagram and Twitter), aligning messaging with brand strategy.
Supported TikTok influencer marketing and drove a 7% lift in engagement while maintaining cross-platform brand consistency.

2025 - 2026

Master of Science in Marketing, Specialization in Consumer Behavior

Honors: Dean’s Honor List

Relevant Courses: Marketing Strategy, From Strategy to Execution UIUX, Marketing Analytics, Consumer Behavior

2025 - 2023

Bachelor of Arts in Advertising

Honors: Summa Cum Laude, Dean’s Honor List

Relevant Courses: Design Strategy & Software, Advertising Strategy, Brand Experience Marketing

Leveraged R to perform regression and machine learning on pet retail datasets, identifying the key attributes associated with high-rated products.
Converted complex analytics into strategic marketing insights that guided positioning, pricing, and customer experience recommendations.

Certifications: Google Analytics, SEO Fundamentals
Computational Skills: Microsoft Suite (Excel, PowerPoint, Word), Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro, After Effects, InDesign), R, R Studio
Language: Mandarin (Native), English (Proficient), Spanish (Intermediate)
Interests: Gaming, Hiking, Bouldering, Fashion, Anime